L'A RPIMAVERAL – Spring Rolls

Music event L'A PRIMAVERAL – Spring Rolls at niu Montnegre

SCOPE
• Concept & Art Direction
• Visual Identity
• Image Composition & Editing
• Posters & Flyers
• Social Media
• Website Design & Implementation

A visual identity and cross-platform campaign for a one-day music event L'A PRIMAVERAL at Parc Natural Montnegre. Built around the contrast between day and night, the concept translates a single event into two distinct visual atmospheres. Botanical illustrations and artist portraits form the basis of a layered visual language, reworked through image editing, collage and compositional interventions.

Rather than relying on fixed templates, each artist portrait was individually integrated into the imagery, preserving its character while becoming part of a coherent overall identity.

The concept extends across posters, flyers, social media and a scrolling website that transitions from day to night. The front and reverse of a single poster carry the two visual states, allowing the campaign to shift in mood while remaining recognisably connected.