About the way I work

Design is not an isolated act. It exists within systems of content, context and intention. My work focuses on shaping communication as a coherent whole — from strategic thinking to visual form.

With over 15 years of experience, I work at the intersection of strategy, concept and design. Projects often begin in moments of uncertainty, when direction is still forming and questions are more present than answers. This is where structure, clarity and careful listening become essential.

Each project is approached as a connected system. Content precedes form. Visual decisions are made in relation to meaning, function and context — never as decoration. The process moves between conceptual clarity and attention to detail, keeping the bigger picture in view. Based in Barcelona since 2018, I work with cultural institutions, independent initiatives and organisations across different fields. Depending on the context, I work independently or in collaboration with other specialists. Many projects evolve into long-term collaborations.

Working formats

Projects range from visual identities and editorial design to exhibition communication and digital platforms. Depending on the context, the role shifts between strategic partner, conceptual lead and hands-on designer. Long-term collaborations are a recurring part of the practice, often unfolding across different formats and timeframes.

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