L'A CULTURAL VI – reflections

Festival Visual Identity for L'A CULTURAL 6th edition "Reflections" at niu Montnegre, Barcelona 2025

PROJECT SCOPE


• Visual concept & art direction
• Image editing and collage
• Social media campaign
• Logo adaption
• Bracelets
• Video teaser
• Website design & implementation

A visual identity for the sixth edition of L’A CULTURAL, a three-day festival dedicated to downtempo and electronic music in a natural woodland setting at niu Montnegre.

The visual concept explores reflection and inner worlds through a surreal, layered image language. Disco-ball heads, fragmented figures and unexpected compositions create a shifting visual landscape, translating the festival’s atmosphere into a distinctive visual identity.

Working with selected image material, I developed the imagery through cut-outs, collage, colour manipulation and composition. The existing festival logo was adapted for the sixth edition, incorporating its number and theme while maintaining continuity with previous editions.

The identity extended across the festival’s posters, social media communication and website, with a series of visual variations connecting the three days into one coherent world. A separate video teaser complemented the campaign through moving-image footage.