niu

Event by L'A CULTURAL, Barcelona 2023 which became the brand of the whole former L'A Amagatall area in 2024.

PROJECT SCOPE


• Visual Identity
• Logo
• Flyer

New Identity meant for an event by L'A CULTURAL. The visual for the event melts elements from former times with spheric, organic structures. But sometimes things turn out unexpected. What was planned to be a series of event never continued after the first one.

"Niu" [prounced: new] means nest in Catalan. The "n" as an entrance, the "u" as the nest. The apostrophy – borrowed from the L'A CULTURAL logo stands for the little details and connects both identities. The two realities, that "niu" seemed to be matching and "L'Amagatall" – although it's where the L'A originates – was just difficult to remember to people. So the identity now dresses a much more important member of the family. The space where the festival is beeing held. Accordingly the next festival was called L'A CULTURAL V – "niu dimension".